Keywords play an important role in implementing Search Engine Optimization Techniques. Google Keyword Planner is the best tool in finding the right keywords based on the Search Volume & keyword Ideas. Google Suggest will also help us in giving suggestions related to the domain we are searching for in Google Home Page. A Huge amount of Search Queries will hit the Google Search every second.
What to do after keyword research ?
It is necessary to embed the keywords we have chosen in the webpages systematically in such a way that they are distributed in meta tags, header tags, content, etc. The keywords we have distributed on a webpage will be used by the Google Crawlers to crawl over the website and get indexed and ranked on Search Engine Results Page Of Google.
However Keywords that are Searched in Google will fall in to three categories as 1) Broad Match KeyWords 2) Phrase Match Keywords 3) Exact Match Keywords. These keywords are phrases or words that are used to match ads with the terms they are searching for.
Broad Match Types are that ads are shown on Searches that relate to your keyword. Phrase Match types are that Ads are shown on Searches that include the meaning of your keyword. Exact Match types are that Ads may shown on Searches that are the Same Meaning as your Keyword.
